The common death is not failed launch—it is 60% done and mutual blame: leadership sees no outcomes, business finds the system harder, IT sees endless change. More meetings, bigger scope, shop floor still works the old way. Midway stalls because launch never aligned.
Each party wants something different. Unwritten, the project chases three goals and completes none.
Hidden success criteria
Leadership wants reportable business results. Business wants less duplicate entry without disrupting rhythm. IT wants frozen requirements, clear interfaces, maintainability. All valid—but not through assumptions. Hidden criteria conflict and work stops.

When stuck, stop features and reconcile
- Reopen one page: which single metric this quarter.
- List business behavior changes IT must deliver as document chains.
- Leadership reviews outcomes—not live module additions.
- Changes in writing—verbal requests do not count.

The XYN digital intelligence system supports configurable apps to validate one scenario quickly—reducing "build three months then align" risk. When projects stall, align first—do not add people first.